Selling costs, such as advertising, are likely to be a large share of total cost in an industry that is

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In a monopolistically competitive market, firms sell products that are differentiated but not unique, leading to significant spending on advertising and marketing to distinguish their products from those of competitors. This is less common in monopolies, non-profits, or perfectly competitive markets where products are either unique, not profit-driven, or undifferentiated, respectively.

Selling Costs, Such as Advertising, Are Likely to Be a Large