A question in a market survey asks for a respondent's favourite car colour. Which measure of central tendency should be used to summarize this question?
A) Mode
B) Median
C) Mean
D) Geometric mean
E) Weighted mean

Question

Quizplus · Accepted Answer

Since the question is asking for the most common or popular car colour chosen by the respondents, the mode is the best measure of central tendency to use. The mode will give us the value that occurs most frequently in the data, which in this case, will be the favourite car colour chosen by most respondents.

A Question in a Market Survey Asks for a Respondent's