A market researcher is interested in determining the average income for families in York Region, Ontario. To accomplish this, he takes a random sample of 200 families from the region and uses the data gathered to estimate the average income for families of the entire region. This process is an example of _______.
A) Descriptive statistics
B) Inferential statistics
C) Mutually exclusive statistics
D) Qualitative
E) parametric methods

Question

Quizplus · Accepted Answer

Inferential statistics involves using a sample to make estimates or predictions about a population, which is what the researcher is doing by using the sample data to estimate the average income for all families in the region.

A Market Researcher Is Interested in Determining the Average Income