The HR department at Backstreet Books, Inc., wants to reduce the cost of benefits it offers its employees. A department specialist suggested that the company consider _____________ its HR system. By sorting and analyzing the demographics and lifestyle characteristics of its employees, Backstreet Books hopes to determine which benefits are most important, and possibly which can be eliminated. Marketers utilize the same technology to keep pace with sales trends.
A) pre-programming
B) post-programming
C) data mining
D) data storing

Question

Quizplus · Accepted Answer

Data mining involves analyzing large sets of data to find patterns and relationships that can be used to make informed decisions. In this scenario, Backstreet Books can use data mining to analyze the characteristics of its employees and determine which benefits are most important. Pre-programming and post-programming do not relate to this situation, and while data storing is necessary for data mining, it does not involve the analysis itself.

The HR Department at Backstreet Books, Inc