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A Consumer Product Company Is Considering Introducing a New Shaving

Question 9

Essay

A consumer product company is considering introducing a new shaving system called DELTA-4 in the market.
The company plans to manufacture 75 million units of DELTA-4 a year. The investment required at time 0 for
building the manufacturing plant is estimated to be $500 million, and the economic life of the project is assumed
to be 10 years with a salvage value of $120 million. The annual total operating expenses, including
manufacturing costs and overheads, are estimated to be $175 million. If the company's MARR is 25%, determine
the minimum price that the company should charge for a DELTA-4 shaving system (without considering any
tax effects).

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