Jennifer is interested in studying whether gender messages in toy advertisements influence how children perceive themselves.Which research method should Jennifer use to best answer her question?

Question

Quizplus · Accepted Answer

In order to study the influence of gender messages in toy advertisements on children's self-perception, Jennifer should use a controlled experiment. This method would allow her to manipulate the independent variable (gender messages in toy ads) and observe the effect on the dependent variable (children's self-perception) while controlling for extraneous variables. A clinical interview would not provide enough structure or control for this type of study, a case study would provide limited generalizability, and naturalistic observation would not allow for manipulation of variables.

Jennifer Is Interested in Studying Whether Gender Messages in Toy