SCENARIO 17-15
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No") into its
bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected
from a survey.
-Referring to Scenario 17-15, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of higher than $40.

Question

SCENARIO 17-15
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No") into its
bundled program offering based on the price ($30, $40, $50, $60) and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No") using the data set of 100 customers collected
from a survey.  
-Referring to Scenario 17-15, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of higher than $40.

Quizplus · Accepted Answer

The scenario suggests that customers who watch more than 5 hours of TV a day and are offered a bundled price higher than $40 are less likely to switch, as higher prices typically discourage switching.

SCENARIO 17-15 The Tree Diagram Below Shows the Results of the Classification