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SCENARIO 2-20-A
a Recent Consumer Survey on Holiday Shopping Reveals

Question 246

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SCENARIO 2-20-A
A recent consumer survey on holiday shopping reveals the following information on the types of
stores at which consumers plan to shop (The table is also available in the file Scenario2-20-
DataA.xlsx:  Types of Stores % of Customers  Stand-alone "big box" stores 63 Traditional mall 53 Local independent stores not in a mall 42 Strip mall or mini mall 27 Town hall mall 17 I do not plan to shop at any of these 12\begin{array} { | l | c | } \hline \text { Types of Stores } & \% \text { of Customers } \\\hline \text { Stand-alone "big box" stores } & 63 \\\hline \text { Traditional mall } & 53 \\\hline \text { Local independent stores not in a mall } & 42 \\\hline \text { Strip mall or mini mall } & 27 \\\hline \text { Town hall mall } & 17 \\\hline \text { I do not plan to shop at any of these } & 12 \\\hline\end{array}
-Referring to Scenario 2-20-A, the top 2 categories of stores that customers plan to shop at make
up ____% of the 6 categories of shopping preferences.

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