Several watch-dog consumer groups have criticized the fast food industry for serving food with excessive fat content. One watch-dog announced that it will randomly select one fast food chain Per week. The watch-dog will then decide, as a group, to purchase one item off the menu that has Been advertised the most on television and in the newspapers. The watch-dog will then have that Heavily-advertised, just-purchased item professionally sampled for fat content. Weekly results Will be posted on the watch-dog's website. For this scenario, what best describes the watch-dog's Sampling activities each week?
A)Cluster sampling
B)Stratified sampling
C)Systematic sampling
D)Multistage sampling

Question

Several watch-dog consumer groups have criticized the fast food industry for serving food with excessive fat content. One watch-dog announced that it will randomly select one fast food chain Per week. The watch-dog will then decide, as a group, to purchase one item off the menu that has Been advertised the most on television and in the newspapers. The watch-dog will then have that Heavily-advertised, just-purchased item professionally sampled for fat content. Weekly results Will be posted on the watch-dog's website. For this scenario, what best describes the watch-dog's Sampling activities each week? 
A)Cluster sampling
B)Stratified sampling
C)Systematic sampling
D)Multistage sampling

Quizplus · Accepted Answer

The watch-dog's approach involves selecting a fast food chain randomly each week (one stage) and then choosing the most advertised item from that chain's menu for fat content analysis (another stage), which is characteristic of multistage sampling.

Several Watch-Dog Consumer Groups Have Criticized the Fast Food Industry