SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No")into its
bundled program offering based on the price ($30, $40, $50, $60)and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected
from a survey.
-True or False: Referring to Scenario 17-3, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of between $30 and $40.

Question

SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No")into its
bundled program offering based on the price ($30, $40, $50, $60)and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected
from a survey.  
-True or False: Referring to Scenario 17-3, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of between $30 and $40.

Quizplus · Accepted Answer

The highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of between $30 and $40 because these customers are the most likely to be dissatisfied with their current service and to be attracted to the bundled offer.

SCENARIO 17-3 The Tree Diagram Below Shows the Results of the Classification