SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study
was conducted to determine whether brand awareness of female TV viewers and the gender of the
spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a
product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not
the viewer could identify the product was recorded.The numbers in each category are given below.
-Referring to Scenario 12-9, which test would be used to properly analyze the data in this
Experiment?
A) test for independence
B) test for differences among more than two proportions
C) Wilcoxon rank sum test for independent populations
D) Kruskal-Wallis rank test

Question

SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study
was conducted to determine whether brand awareness of female TV viewers and the gender of the
spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a
product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not
the viewer could identify the product was recorded.The numbers in each category are given below. 
-Referring to Scenario 12-9, which test would be used to properly analyze the data in this
Experiment?
A) test for independence 
B) test for differences among more than two proportions 
C) Wilcoxon rank sum test for independent populations 
D) Kruskal-Wallis rank test

Quizplus · Accepted Answer

The Answer of SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study
was conducted to determine whether brand awareness of female TV viewers and the gender of the
spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a
product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not
the viewer could identify the product was recorded.The numbers in each category are given below. 
-Referring to Scenario 12-9, which test would be used to properly analyze the data in this
Experiment?
A) test for independence 
B) test for differences among more than two proportions 
C) Wilcoxon rank sum test for independent populations 
D) Kruskal-Wallis rank test

SCENARIO 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV