A new product is being introduced, and a nationwide survey to determine the public's opinion of the product is to be conducted. The country is divided into six regions, then
Two states are randomly selected from each region, and then each state is divided into
Rural and urban markets. A number of these markets are selected, and randomly selected
People is these markets are surveyed about the new product. What type of sampling
Technique is being employed here?
A) double sampling
B) multistage sampling
C) systematic sampling
D) sequence sampling

Question

Quizplus · Accepted Answer

This is an example of multistage sampling because the sampling process involves several stages: first dividing the country into regions, then selecting states within those regions, and finally dividing those states into rural and urban markets from which individuals are selected.

A New Product Is Being Introduced, and a Nationwide Survey