The sustainability of a competitive advantage depends upon the rate of obsolescence of the core competence, the availability of substitutes for the core competence, and the imitability of the core competence.

Question

Quizplus · Accepted Answer

This statement is true. The sustainability of a competitive advantage depends on various factors including the rate of obsolescence of the core competence, the availability of substitutes, and the imitability of the core competence. If the core competence becomes obsolete quickly or there are readily available substitutes, then the competitive advantage may not last long. Similarly, if the core competence can be easily imitated by competitors, then the advantage may not be sustainable.

The Sustainability of a Competitive Advantage Depends Upon the Rate