Compared to tangible resources, intangible resources are
A) of less strategic value to the firm.
B) not the focus of strategic analysis.
C) a superior source of capabilities.
D) more likely to be reflected on the firm's balance sheet.

Question

Quizplus · Accepted Answer

Intangible resources are a superior source of capabilities as they can provide a competitive advantage to the firm. Tangible resources like property, equipment, and inventory are important, but they do not necessarily provide a competitive advantage. Intangible resources like brand reputation, intellectual property, and organizational culture can be difficult to replicate and can give the firm a distinctive edge in the market.

Compared to Tangible Resources, Intangible Resources Are