According to the Chapter 4 Opening Case, part of Starbucks' success in 2011 was the decision to cease introducing new products and to discontinue international expansion in order to focus on reinvigorating its primary brand - the Starbuck's coffee house.

Question

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Starbucks' success in 2011 was due to a combination of factors, including product innovation and international expansion, not solely focusing on its primary brand.

According to the Chapter 4 Opening Case, Part of Starbucks