The Li Ning Company's move from a cost leadership strategy to an integrated cost leadership/differentation strategy in the sportswear industry was so successful in China that both Nike and Adidas exited the Chinese market (Chapter 4 Strategic Focus).

Question

Quizplus · Accepted Answer

There is no evidence or mention in Chapter 4 Strategic Focus that Nike and Adidas exited the Chinese market due to Li Ning's successful strategy. In fact, both Nike and Adidas remain major players in the Chinese sportswear market.

The Li Ning Company's Move from a Cost Leadership Strategy