Hyundai allows customers to return their cars if they lose their job within 12 months of purchase. Which of the following aspects of managing customer relationships is Hyundai engaged in?
A) Who: Determining the Customers to Serve
B) What: Determining Which Customer Needs to Satisfy
C) How: Determining Core Competencies Necessary to satisfy Customer Needs
D) When: Determining When to Satisfy Customer Needs

Question

Quizplus · Accepted Answer

Hyundai is determining which customer needs to satisfy by offering the job loss protection program, which targets customers who may be hesitant to make a purchase due to job insecurity.

Hyundai Allows Customers to Return Their Cars If They Lose