Research suggests that having a competitive advantage in ____ creates more value in the cost leadership strategy than it does in the differentiation strategy.
A) marketing and sales
B) technology development
C) logistics
D) human resource management

Question

Quizplus · Accepted Answer

Research suggests that having a competitive advantage in logistics creates more value in the cost leadership strategy than it does in the differentiation strategy. This is because logistics is a critical aspect of the cost leadership strategy, as it involves efficient and cost-effective management of the supply chain and distribution channels. In contrast, the differentiation strategy focuses on creating unique and high-quality products or services that stand out in the market, which may not necessarily require as much emphasis on logistics. Therefore, although having a competitive advantage in other areas such as marketing, technology development, and human resource management can also create value, logistics is particularly important for the cost leadership strategy.

Research Suggests That Having a Competitive Advantage in ____ Creates