The use of a differentiation strategy would be expected to be LEAST effective in which of the following markets?
A) Commodity goods
B) Motion pictures
C) Popular music
D) Writing instruments

Question

Quizplus · Accepted Answer

In commodity markets, the focus is on low prices and high volume, and differentiation is difficult to achieve as products tend to be standardized. Consumers tend to buy commodities based on price rather than features or quality. Therefore, a differentiation strategy is unlikely to be effective in a commodity market like writing instruments.

The Use of a Differentiation Strategy Would Be Expected to Be