Galatea Foods was founded in Greece by Galatea Chronos in 1978, and the company spread rapidly through Western Europe. Ms. Chronos retains the office of CEO. The Spanish division is headed by her oldest son. The North European division is headed by her only daughter, and the French-Italian division is headed by Ms. Chronos' brother. This company probably uses the ______ strategy.
A) network
B) multi-domestic
C) global
D) transnational

Question

Quizplus · Accepted Answer

Galatea Foods is a multinational company with divisions headed by family members in different regions. This is typical of a multi-domestic strategy, which allows for decentralized decision-making and customization of products to local markets. A global strategy would involve more centralized decision-making and standardized products across markets, while a transnational strategy would involve a balance of both centralized and decentralized decision-making. A network strategy is focused on collaboration and partnerships with other companies.

Galatea Foods Was Founded in Greece by Galatea Chronos in 1978