According to the Chapter 1 Opening Case, McDonald's strategic leaders decided in 2003 that
A) McDonald's would remain involved with additional food concepts such as Boston Market and Chipotle.
B) instead of upgrading existing facilities, McDonald's would pursue a focus on current product offerings.
C) the current strategy should not be changed.
D) existing facilities should be upgraded and there should be a focus on product innovations.
Correct Answer:
Verified
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