The Strategic Focus Case Notes That Several Companies Have Used

The Strategic Focus case notes that several companies have used the environmental analysis process (scanning, monitoring, forecasting, and assessing) to respond to customers' desire for more value from brand-name products. All of the following are examples of "different" values that companies are providing as a result of this process EXCEPT

A) Frito-Lay added 20% more product to selected snack offerings without increasing prices.
B) Kohler provided energy efficient faucets, toilets, and showerheads at the same price as its less efficient products.
C) GE's efficient hybrid water heaters that reduced energy costs.
D) Premium-priced builders responded to the trend of buyers wanting larger houses.