The sustainability of a competitive advantage depends upon the imitability of the core competence, the availability of substitutes for the core competence, and the rate of obsolescence of the core competence.

Question

Quizplus · Accepted Answer

This statement is true. The sustainability of a competitive advantage depends on a number of factors, including how easily competitors can imitate the core competence, whether there are substitutes available for the core competence, and how quickly the core competence becomes obsolete. A sustainable competitive advantage is one that is difficult for competitors to replicate or substitute, and is likely to remain relevant over time.

The Sustainability of a Competitive Advantage Depends Upon the Imitability