The key to maintaining competitive advantage and earning above-average returns over the long run is to effectively manage current core competencies
A) in a way that uniquely bundles and leverages the firm's existing resources.
B) and develop a continuous stream of new competitive advantages.
C) and imitate the core competencies of successful competitors.
D) in order to preserve and enhance them against the firm's competitors.

Question

Quizplus · Accepted Answer

To sustain competitive advantage, firms must not only manage current core competencies but also continuously develop new ones to adapt to changing environments and stay ahead of competitors.

The Key to Maintaining Competitive Advantage and Earning Above-Average Returns