Zara offers current and desirable fashion goods at relatively low prices. To implement this strategy, Zara has sophisticated designers and effective means of managing costs. Zara is an example of the integrated cost leadership/differentiation strategy.

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Zara offers both cost leadership and differentiation by having sophisticated design and effective cost management strategies, which allows it to offer current and desirable fashion goods at relatively low prices. This is an example of an integrated cost leadership/differentiation strategy.

Zara Offers Current and Desirable Fashion Goods at Relatively Low