A nationwide chain of pet stores wishes to identify the tradeoffs that its customers are willing to make between low-cost products such as generic pet foods and differentiated features such as pick-up and delivery of pets for grooming. The best technique for this firm to learn this information would be to use

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The best technique for the nationwide chain of pet stores to identify the tradeoffs that its customers are willing to make between low-cost products and differentiated features would be to use customer relationship management (CRM). With the help of CRM, the firm can collect and analyze customer data to understand their preferences and behavior. This will enable the firm to offer personalized products and services that cater to the specific needs of each customer segment, thereby maximizing customer satisfaction and loyalty. Additionally, it will also help the firm to identify areas of improvement in its product offerings and service delivery, which can lead to cost savings and higher profitability in the long run.

A Nationwide Chain of Pet Stores Wishes to Identify the Tradeoffs