Folger's Coffee recently instituted a change to a plastic container with a handgrip from its traditional metal can. This is
A) an indication that Folger's is competing in a fast-cycle market.
B) an incremental innovation typical of a standard-cycle market.
C) a strategic action directed at coffee house chains such as Starbucks.
D) evidence that Folger's has little loyalty to its products.

Question

Quizplus · Accepted Answer

The change from metal can to plastic container with a handgrip is an incremental innovation that is typical of a standard-cycle market. This change is not a significant breakthrough that revolutionizes the coffee industry but a small improvement to an existing product.

Folger's Coffee Recently Instituted a Change to a Plastic Container