Corporate-level strategy is concerned with ____ and how to manage these businesses.
A) whether the firm should invest in global or domestic businesses
B) what product markets and businesses the firm should be in
C) whether the portfolio of businesses should generate immediate above-average returns or should be troubled businesses which will create above-average returns only after restructuring
D) whether to integrate backward or forward.

Question

Quizplus · Accepted Answer

Corporate-level strategy focuses on determining which product markets and businesses a company should operate in, and how to manage these businesses in order to achieve the company's goals and objectives. While factors such as investing in global or domestic markets, integration decisions, and portfolio performance may also be considerations in corporate strategy, the overarching question is often about the scope and direction of the company's business activities.

Corporate-Level Strategy Is Concerned with ____ and How to Manage