A multidomestic strategy assumes that consumer needs, industry conditions, political and legal structures and social norms are homogeneous in every country.

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A multidomestic strategy assumes that consumer needs, industry conditions, political and legal structures and social norms vary from country to country, and therefore a company must adapt its strategies and products to each specific market. This approach emphasizes local responsiveness and decentralized decision-making.

A Multidomestic Strategy Assumes That Consumer Needs, Industry Conditions, Political