A global strategy assumes that the strategic business units operating in each country are interdependent and the home office attempts to achieve integration across these businesses.

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A global strategy aims to achieve integration across the strategic business units operating in different countries, assuming that they are interdependent. This involves coordinating and aligning different aspects of the businesses, such as product development, marketing, and operations, to create a unified approach that leverages the strengths of each unit while minimizing duplication and inefficiencies. A global strategy also seeks to balance local customization and adaptation with global consistency and standardization to meet the needs of diverse markets and customers.

A Global Strategy Assumes That the Strategic Business Units Operating