Burgess Corp. manufactures a line of heavy construction equipment. The company has announced an alliance with FS Electronics whereby FS will supply Burgess with advanced GPS navigation and guidance systems. These systems will be an option on all bulldozers, dump trucks, and road graders Burgess produces. What type of alliance is this?

Question

Quizplus · Accepted Answer

This is a nonequity strategic alliance, as there is no financial investment or ownership involved between Burgess Corp. and FS Electronics.