The 20-year sporting event partnership between IMG Worldwide and China Central Television which serves to broaden IMGs international reach would be characterized as a(an)
A) collusive tactic.
B) merger.
C) cross-border strategic alliance.
D) international acquisition.

Question

Quizplus · Accepted Answer

The 20-year sporting event partnership between IMG Worldwide and China Central Television is a cross-border strategic alliance as it involves a long-term partnership agreement between the two companies to expand their international reach and collaborate in the sports industry.

The 20-Year Sporting Event Partnership Between IMG Worldwide and China