The CEO of Icon Image Associates Wishes to Radically Change

The CEO of Icon Image Associates wishes to radically change the corporate culture of the firm. She knows that she must convince others at Icon Image of the necessity for the culture change and gain their active support. The CEO knows that the key players in energizing the culture change and fostering alignment with the new strategic vision are

A) the members of the board of directors.
B) top management team members.
C) middle managers.
D) rank-and-file employees.