The only way to be certain that the results of a survey represent the behaviour of a particular population is to ensure that the respondents are ________ that population.

Question

Quizplus · Accepted Answer

Randomly selecting respondents from the population ensures that each member of the population has an equal chance of being included in the survey. This reduces the risk of bias and ensures that the survey results can be generalised to the population as a whole. Normal distribution, random assignment, equal distribution, and matching within the population do not guarantee representative sampling.

The Only Way to Be Certain That the Results of a Survey