When thinking about the film Casablanca,many people erroneously remember the Humphrey Bogart line,"Play it again,Sam." In reality,Bogart never said that line.This example illustrates that memory is

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This example illustrates that memory is affected by our schemas, or pre-existing mental frameworks that shape our interpretation of new information. The misremembering of the "Play it again, Sam" line is likely due to the fact that the similar-sounding phrase "Play it once, Sam" is said in the film and has been culturally referenced and parodied as "Play it again, Sam." Our schemas can influence what we remember and how we recall it.

When Thinking About the Film Casablanca,many People Erroneously Remember the Humphrey