Eva's friends and her husband think that it's important that she get a mammogram at her next annual check-up.Eva believes that it will be relatively easy for her to make time in her schedule for that extra procedure.Thus,Eva has every intention of getting a mammogram as part of her annual check-up.This example best reflects the power of _______ and _______ respectively,to influence behavioural intentions and subsequent behaviours.

Question

Quizplus · Accepted Answer

This scenario best reflects the power of subjective norms and perceived behavioral control to influence behavioral intentions and subsequent behaviors. Subjective norms refer to the perceived social pressure from friends and family to engage in a particular behavior, in this case, getting a mammogram. Perceived behavioral control refers to an individual's beliefs about their ability to perform a behavior, in this case, making time in Eva's schedule for the mammogram. Eva believes it will be easy to make time, indicating a high level of perceived behavioral control, which increases the likelihood of her intention to follow through with the behavior.

Eva's Friends and Her Husband Think That It's Important That