When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the _______ route to persuasion.

Question

Quizplus · Accepted Answer

When people have both motivation and ability, they are more likely to use the central route to persuasion. In this process, they critically evaluate the message arguments and are more likely to be influenced by strong, high-quality arguments.

When People Have Both the Motivation and Ability to Attend