According to Bibb Latané's social impact theory (1981),the likelihood that people will conform to social influence pressures depends on three variables:

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According to Latané's social impact theory, the three variables that determine the likelihood of conformity to social influence pressures are strength (how important the group is to the individual), immediacy (how close the group is to the individual in space and time), and number (how many people are in the group). These three variables are collectively referred to as the "social impact" of the group.

According to Bibb Latané's Social Impact Theory (1981),the Likelihood That