Martin and Randal (2009)found that people in a New Zealand art gallery contributed greater amounts when the transparent donation box was previously stacked with large bills rather than small bills and change.This study demonstrated

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The study by Martin and Randal (2009) demonstrates the consequences of normative social influence, as individuals were more likely to donate larger amounts when they saw others before them leave larger bills in the donation box, suggesting a desire to conform to the perceived norm of generosity.

Martin and Randal (2009)found That People in a New Zealand