Carla has just written out a cheque for $13,000 to pay for her new car.Although the salesperson had initially accepted her cheque,she is now told that there was a mistake and that the final total should really be $14,250.Carla writes another cheque for $1250 to cover the difference so that she can drive out with her new car.Carla has just fallen prey to a questionable sales practice called

Question

Quizplus · Accepted Answer

The correct answer is "lowballing." This practice involves initially offering a product or service at a lower price than its actual cost to attract customers, and then increasing the price after they have agreed to make a purchase. In Carla's case, she agreed to buy the car for $13,000, but was later told she needed to pay an additional $1,250, making it a classic example of lowballing.

Carla Has Just Written Out a Cheque for $13,000 to Pay