The Cranston Company recently met with a group of its customers to ask questions about the service and products provided by the company. The data collected in this process would be an example of data collected through direct observation.

Question

Quizplus · Accepted Answer

The data collected through meeting with customers and asking questions is an example of primary data collection, specifically through surveys or interviews, not direct observation. Direct observation involves watching subjects and recording their behavior or actions without interacting with them.

The Cranston Company Recently Met with a Group of Its