The marketing division of a company is interested in determining whether increased advertising will increase sales in three of its target cities. Three levels of advertising are used and the sales are recorded for the month immediately following the ads. In this case, the data are considered to have been collected using an experiment.

Question

Quizplus · Accepted Answer

This scenario describes an experiment because it involves deliberately manipulating one variable (levels of advertising) to observe its effect on another variable (sales), with the intention of establishing a cause-and-effect relationship.

The Marketing Division of a Company Is Interested in Determining