Recently, an analyst in a company's marketing department surveyed customers regarding how often they buy a particular product. One customer indicated that she purchased the product 17 times in the last six months, but the analyst recorded the response as 71 times. This is an example of observer bias.

Question

Quizplus · Accepted Answer

This is an example of a data entry error or recording error, not observer bias. Observer bias occurs when the researcher's expectations or preferences influence the recording of data or interpretation of results, not simple mistakes in data transcription.

Recently, an Analyst in a Company's Marketing Department Surveyed Customers