When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:
A) inferential statistics.
B) descriptive statistics.
C) quantitative models.
D) numerical measures.

Question

Quizplus · Accepted Answer

Inferential statistics involves making predictions or inferences about a larger population based on a sample of data taken from that population. In this scenario, the marketing manager is using a sample (a few customers) to draw conclusions about the entire customer base, which is a classic application of inferential statistics.

When a Marketing Manager Surveys a Few of the Customers