A company is interested in determining which of several advertising layouts is most effective at generating additional sales. The data collection tool that would most likely be used in this situation is:
A) telephone survey.
B) mail questionnaire.
C) experiment.
D) observation.

Question

Quizplus · Accepted Answer

An experiment is the most suitable data collection tool for determining the effectiveness of different advertising layouts in generating additional sales. This method allows the company to manipulate the advertising layout variable and observe the changes in sales, thereby establishing a cause-and-effect relationship.

A Company Is Interested in Determining Which of Several Advertising