Robert Cialdini and his colleagues (1990)argue that in general,_______ norms are more effective than _______ norms in reducing litter.

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Injunctive norms refer to what is seen as appropriate or not appropriate in a particular group or society, whereas descriptive norms refer to what is commonly observed behavior in that group or society. Research has shown that highlighting injunctive norms (such as "Please do not litter") is more effective in changing behavior than descriptive norms (such as "Most people do not litter"). Therefore, the more effective approach in reducing litter would be to emphasize injunctive norms.

Robert Cialdini and His Colleagues (1990)argue That in General,_______ Norms