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Selling Price and Percent of Advertising Budget Spent Were Entered

Question 3

Multiple Choice

Selling price and percent of advertising budget spent were entered into a multiple regression to determine what affects flat panel LCD TV sales.Using the output below, estimate the
Number of units sold on average at a store that sells the Sony Bravia for $2199 and spends
10% of its advertising budget on the product. Response Variable is Sales
 Predictor  Coef  SE Coef  T  P  Constant 90.1925.083.600.001 Price 0.030550.010053.040.005 Advertising 3.09260.36808.400.000\begin{array} { l r r r r } \text { Predictor } & \text { Coef } & \text { SE Coef } & \text { T } & \text { P } \\ \text { Constant } & 90.19 & 25.08 & 3.60 & 0.001 \\ \text { Price } & - 0.03055 & 0.01005 & - 3.04 & 0.005 \\ \text { Advertising } & 3.0926 & 0.3680 & 8.40 & 0.000 \end{array}
S=10.6075RSq=84.4q8RSq(adj) =83.3 궁 S = 10.6075 \quad R - S q = 84.4 \frac { q } { 8 } \quad R - S q ( a d j ) = 83.3 \text { 궁 }


A) 53.9453.94 units
B) 120 units
C) 66.5466.54 units
D) 90.3490.34 units
E) None of the above.

Correct Answer:

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