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Tina Is Planning to Revise the Price List for the Cocktails

Question 59

Essay

Tina is planning to revise the price list for the cocktails served at her restaurant. Her friend, Thomas, suggests that she should serve the cocktail at $50 instead of $15. This would increase the expectations of the guests and enhance its flavor perception. Explain if the findings on cognitive influences in the OFC support this statement.

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The research does support the statement....

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