In an fMRI study conducted by Tong et al. (1998), the observers viewed a face-house composite image through red-blue glasses that evoked perceptual bistability. The results of the fMRI measurements of brain activity showed increased PPA activity when the observer:

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The fMRI study by Tong et al. (1998) demonstrated that when observers perceived the house in a face-house composite image, there was increased activity in the parahippocampal place area (PPA), which is associated with the processing of places and scenes, including houses.

In an FMRI Study Conducted by Tong Et Al