The survey of customer intention approach 1-is based upon customers' stated buying intentions. 2-can become expensive and time-consuming. 3-is more suited for a manufacturer of aircraft components than for a manufacturer of a consumer product with many more products.
A)1
B)2
C)3
D)1, 2, and 3
E)2 and 3

Question

Quizplus · Accepted Answer

The survey of customer intention approach involves collecting data on what customers say they intend to buy, which can be costly and time-consuming. It is more applicable to industries with fewer, high-value products like aircraft components, rather than consumer products with many variations.

The Survey of Customer Intention Approach 1-Is Based Upon Customers